- Home
- Our services
- Google Ads
Google Ads management: reach people searching for you
Someone searching for "car rental Tirana airport" or "web design Istanbul" needs a solution right now. Google Ads makes you visible at exactly that moment.
We set up your campaigns, focus them on the right keywords and report clearly every month where your budget went.
What is Google Ads?
Google Ads is the platform for advertising in Google search results, on Google Maps and on YouTube. Your ad is shown to people searching for the keywords you choose, and in most campaign types you only pay when someone clicks. That is why keyword choice and conversion tracking decide whether the budget works.
How we manage Google Ads
A good account needs a correct setup and constant care:
Keyword and competitor research
Which words your customers actually use, where competitors advertise, and which searches only waste budget.
Campaigns and ad copy
Search, local (maps) and where useful YouTube campaigns, each ad group matched to the right landing page.
Conversion tracking
Calls, WhatsApp, forms and quote clicks become measurable. You cannot improve what you do not measure.
Optimization
Negative keywords, bidding strategy, ad variants and scheduling are reviewed regularly.
How much budget do you need?
It depends on the cost per click in your sector, the area you target and how many enquiries you want. We suggest a sensible starting budget in the first call and decide together whether to scale after the first weeks of data. Ad spend is separate from our fee and is paid directly to Google.
Google Ads or Meta ads?
Google reaches people who are already searching; Meta ads reach people who are not searching yet but could be interested. For urgent services Google is usually faster; for visual products and experiences Meta is strong. Most businesses do best with a balance of the two.
The landing page matters too
Even a great ad wastes money if it leads to a slow or confusing page. We prepare a campaign landing page when needed, or improve your existing site on the web design side.
What's included
- Keyword and competitor research
- Search and local (maps) campaigns
- Ad copy and extensions
- Conversion and GA4 tracking setup
- Google Business Profile connection
- Negative keyword and bid optimization
- Monthly results report
How we work
- 01
Research
Keywords, competitors and goals.
- 02
Setup
Campaigns and conversion tracking.
- 03
Optimization
Weekly improvements based on data.
- 04
Report
Monthly budget and results.
Who is it for?
- Services people actively search for on Google
- High-value local businesses: clinics, legal, rental, repair
- New businesses that need enquiries quickly
- Companies advertising already but unable to measure results
Frequently asked questions
How is Google Ads managed?
It starts with keyword research, continues with campaign setup and conversion tracking, then runs on regular optimization and monthly reporting.
How much ad budget is needed?
It varies by sector and region. We suggest a starting budget in the first call; the budget is paid directly to Google.
Whose name is the ad account in?
The account is opened in your name and always stays yours.
When do the first results arrive?
Search ads start getting clicks the day they go live; campaigns usually settle within a few weeks.
Related services
Let's talk
We can start with one good idea. The first call is free.
Reach us directly
tarik@takcreative.com